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Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that are sent via mail or posted in newsletters are well explained in history of print […]

The Internet no longer holds the mystique it did in the late 90s. Almost everyone has ‘surfed’ online at least once. Almost every business has a website. Unfortunately, the mistake many business owners make is putting all their efforts into online marketing and forgetting traditional mediums such as print. What they don’t understand is that […]

Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that […]

In the United States people read an average of thirty minutes’ worth of news per day. This readership supports a variety of news outlets, such as newspapers, magazines, and journals. Presently, the United States has the largest readership worldwide, and the largest number of newspapers, magazines, and journals. Clearly, the savvy business owner would do […]

Even with the availability of 4 color printing services for small businesses and entrepreneurs, many are still hesitant to spend their dollars on these traditional marketing materials hoping word-of-mouth will make the cut. With all the great and satisfying products and services though, it is unlikely that many of your customers will spend their time […]

The Target Shopper Magazine – January 2020

You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead. Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing […]

When someone talks about conducting an ad campaign using outdoor media, the first word that comes to the listener’s mind is ‘billboard’. This is because billboards and hoardings have made themselves the basic form of promotional exposure, for every advertising agency. There was a time when advertisers would booked the boards years before their campaigns […]

Back in the old days of advertising, all a marketer needed to do was decide whether the company wanted to reach men or women with their advertising message, and then create and place an appropriate ad on the right TV or radio station and in a certain section of the local newspaper. Because so few […]

The accountability of an advertising agencies media subdivision is to expand a media decision to attain the aim customers economically in a lucrative way. The worker analyses contract and select for media room that are used to create the ad memorandum. This is single of the significant principle vicinity as a considerably large part of […]

Exhibition display can be expensive, time consuming and some may regard them as old fashioned. With the increase in digital media and online marketing some think exhibition displays are a thing of the past. We at think not! Exhibitions that are well planned and prepared for are a great way to increase brand awareness and […]

Despite all the questions about the effectiveness of subliminal messages, several companies are actually spending millions on marketing strategies involving the use of these hidden messages. So how effective are subliminal suggestions embedded in marketing communication materials? According to many professionals in the marketing industry, branding is really all about creating associations in people’s minds. […]