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It seems like many execs throughout the newspaper industry are having a hard time coping with one fact: We are now in a digital era where most people get their news and information online and, more importantly, for free. And it is no wonder why companies and retailers around the world are funneling their advertising […]

When writing any piece of copy, especially an advertisement, it’s important to consider a variety of factors that might affect your target audience. One of the most critical is to understand the mind frame your target audience will have when it reads your ad. If you place your piece in a newspaper or magazine – […]

Calendar advertising has a rich history dating back to the 1850’s when The Ketterlinus Lithographic Manufacturing Co. of Philadelphia began printing calendars that contained advertising. Promotional wall calendars became even more popular as printing technology improved. In 1878, Andrew and Jacob Geiger opened a printing shop in Newark, NJ and began printing advertising calendars, fans, […]

Real Estate in India is on everyone ‘s mind today.. One is witnessing changes in consumer behaviour, development of a lot of tier II cities, a growing network of home loan providers and new and innovative ways to get information and advertise. Be it selling, buying or renting most of us are touched by one […]

Virtual assistants are useful for all businesses. They take care of time consuming tasks and other tasks, thus freeing up time to grow the business. Brand Identity: Virtual assistants who specialize in advertising and marketing are quite adept at creating a brand identity for a business. They are aware of the careful balance of elements […]

Rental property owners aim to have their properties occupied within the shortest time possible after vacancy is announced. While there are many channels to advertise the vacancy such as print media, a big difference lies when online advertisement is made. Here are its multiple benefits. Wider reach While the circulation of print media such as […]

Every type of businesses needs printing services for different purposes. Mostly for promotion, advertising or legal documents, printing is a necessary task. In advertising, print is one of the oldest methods still in existence. In the past, businesses relied on television, radio and print ads to market their products. Now that we can do almost […]

Printed shade cloth advertising is just one form of outdoor advertising. Just like its siblings in the printed outdoor advertising family, printed shade cloth has several advantages that you can enjoy when you use them for your outdoor advertisements. These advantages include the following: They can be customized. When you have some printed shade cloth […]

Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form […]

There are a lot of TLAs (Three Letter Acronyms) used in Internet advertising to describe different purchasing models. In this article, three common purchasing models are examined including cost per thousand impressions, sometimes referred to as CPM – where M stands for milli meaning 1/1000 (like in the metric system), cost per click, sometimes referred […]

An advertiser is required to produce advertisements to market and promote the product(s) of the firm he is employed by. The medium of advertisement can be print, electronic, or the most current medium, social media. However, it is not easy to advertise any product or service and there is a heavy responsibility of following number […]

In a conventional retail business, the rule of thumb for success is: “Location, location, location.” In retail, location is important because it immediately positions your store for traffic. The better the location, the better the traffic. Not true for the internet. On the internet, all stores essential have the same location on the information highway. […]