Exhibition display can be expensive, time consuming and some may regard them as old fashioned. With the increase in digital media and online marketing some think exhibition displays are a thing of the past. We at think not! Exhibitions that are well planned and prepared for are a great way to increase brand awareness and corporate visibility.
One critical item that will crop up when creating an exhibition display is the way it looks. With some events drawing over 1000 exhibitors it is extremely important to ensure your exhibition display works well.
One thing that works brilliantly for exhibitions is large format printing. Large graphics help draw and focus your customer’s attention on your products or services. We explore ways large formatting printing can help your exhibition stand succeed.
Large Format Printing
Large Format Print is an ideal solution for any display stand looking for large exhibition graphics. The most popular exhibition display stand is the Roller Banner Stand. It is hard to beat this display stand for versatility, graphic size and price which makes it very popular with any marketing budget. Standing at a typical 2m tall and available in various widths from 0.8m to 2.4m the graphic size hard to beat for its price.
The second most popular exhibition display stand is the Pop Up Display. Available in many different widths and with the ability to connect two or more display stands together they are extremely versatile have been the staple of many exhibition backdrops over the years. A Pop Up display has a frame that expands and contracts with very little disassembly. Modern Pop Up Displays use magnetic locks for tool free construction.
Exhibitions can be extremely busy and the floor layouts can be complex. With event organisers accommodating many different sized exhibition stands the floor plan of the event can be quite confusing. Wayfinding signage can help your customers find you easily without the frustration of getting lost.
Floor Graphics can be a fantastic way to lay “breadcrumbs” leading to your exhibition stand. This is a great way to engage with your customers before they can visibly see your display stand. The size of floor graphics can be created to almost any size.
Hanging Fabric displays are visible at great distances. Often seen from all areas of the exhibition hall the hanging displays offer unparalleled visibility and are one of the best ways to show your visitors where you are.
Light Box Displays
Making sure you stand out against the noise of other display stands can be a struggle. Using high brightness LED light strips giving even illumination across the entire graphic area. Best used against dark backgrounds to enhance the lighting, lightboxes are a fantastic way to increase visibility of your corporate identity.
Lightbox Displays used to be quite bulky, using fluorescent tube lighting the displays were plagued with “light lines” where the fluorescent tubes were. With recent technology advancements the introduction of high brightness LED lighting the displays are now light and easy to transport and more robust with LED’s lasting much longer.
Large PVC Banners are by far the cheapest way of printing large graphics for your display. With the ability to be created to almost any size PVC banners are a suitable item for almost any display. With so many uses for PVC Banners it is hard to list them all however we have seen them used for, table wraps, floor to ceiling backdrops, wayfinding signage, outdoor advertisements, colour prints & more.