There are many myths about advertising that most people usually get twisted. They view marketing as such a negative thing, but in the end, almost everyone performs some sort of marketing. Did you ever visit a restaurant and were in shock by how much you loved it?
I commonly hear businesses tell me things like “radio doesn’t work”, “newspaper doesn’t work”, etc…Unfortunately, the perception is that they ran an ad, got a poor response and they blamed the media that they were using. This is NOT how this works. SMALL BUSINESS MARKETING SECRETS I always can identify why a particular local advertising […]
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Deciding where you want to advertise might seem like a simple answer: your town or area, or maybe even your county. But there’s a lot of other places you might not even think to reach with your advertising that matter the most. Picking the right places, boundaries and media included, to locally advertise is critical […]
Direct advertising is a strategy aimed at reaching consumers without the need for some type of intermediary to establish the connection. Direct mail is the most common form and can include emails, cell phone text messages, telemarketing, online advertising, and ads on mobile devices. Good campaigns will call the person into action and start a […]