There are many myths about advertising that most people usually get twisted. They view marketing as such a negative thing, but in the end, almost everyone performs some sort of marketing. Did you ever visit a restaurant and were in shock by how much you loved it?
There’s a large percentage of the population that is budget conscious…I should say VERY large. So when a direct mail advertising magazine full of coupons is delivered to their door you can’t help but look at all of the great deals. Problem is most of the offers really suck. Will I really go out […]
I commonly hear businesses tell me things like “radio doesn’t work”, “newspaper doesn’t work”, etc…Unfortunately, the perception is that they ran an ad, got a poor response and they blamed the media that they were using. This is NOT how this works. SMALL BUSINESS MARKETING SECRETS I always can identify why a particular local advertising […]